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Articles for the ‘Glossary Terms’ Category

Copy Writing Now Available

copy writing, web, web design, website design, web development

Copy writing is the art of writing text for print and digital marketing. Here at BCO, we strive to offer you the complete package. We understand that writing a large amount of text or copy for your site can be overwhelming. The wonderful news is that the staff at BCO is fully trained at writing [...]

Posted on: May 11th, 2011 by Elizabeth

Search Engine Optimization (SEO)

Search Engine Optimization is a complex and ever changing process of getting your site to rank high in the organic search results. Having a website is the first step towards online advertising. However, having a fantastic site means nothing if existing and potential customers cannot find it. We are in constant training on this subject. [...]

Posted on: April 9th, 2011 by Elizabeth

Calendars

Calendars, meetings, appointments and deadlines. We all live by them. Why not make it easier for your customers and clients to find out the right dates and times for those important events in your organization. An event calendar is easy to maintain and critical for many types of busiensses. Calendars are great for: Churches Membership [...]

Posted on: April 7th, 2011 by Elizabeth

Blog

Blogs are extremely popular today. To begin with, they offered their authors the ability to express themselves and share what is happening in their personal lives. However, they have come to serve numerous business functions as well. A business can keep customers informed about current happenings within the company from the release of new products [...]

Posted on: April 7th, 2011 by Elizabeth

Content Management System (CMS)

Good websites are constantly being updated and changed. Because of this, BCO has only been delivering sites with customized content management systems for the last several years. A content management system or CMS allows the client to log-in to their site and make changes to the content, save it and have it go live immediately. [...]

Posted on: April 7th, 2011 by Elizabeth

Internet Marketing

Internet marketing combines a variety of fields from design, technical knowledge, and advertising expertize into a single marketing campaign. This campaign is used to place your company name in front of potential customers at different stages of the customer management cycle, beginning with Search Engine Marketing (SEM), Search Engine Optimization (SEO), banner ads, newsletters, email [...]

Posted on: April 7th, 2011 by Elizabeth

Menus & Navigation

The menu in any website is one of the most critical components. If your customers can’t find what they are looking for, then they will look elsewhere. It is our goal here at BCO to make every website we design not only beautiful but easy to locate pertinent information on. We rely on the old [...]

Posted on: April 7th, 2011 by Elizabeth

Newsletters

DefinitionsNewsletter

Newsletters are a great way to keep your existing clients informed about new products, services, sales, specials and other current happening within your business. Newsletters also work great for tips for everything from technical advice to planting and other seasonal activities. Newsletters work best when they are sent out with regular frequency, but not overloading [...]

Posted on: April 7th, 2011 by Elizabeth

Web 2.0

You may or may not have heard the new terminology, Web 2.0. The term started as a buzz word from a major web development company and has now become a common term used to define a set of standards used to develop websites today. BCO creates all new websites to the Web 2.0 standards and [...]

Posted on: April 7th, 2011 by Elizabeth

Weather Information

Display current weather information for any city directly on your website. There are a variety of sizes and styles available from small to large (as the one displayed below).  Options are available not only for weather, but sunrise, sunset and other information. These are great for real estate sites and any site displaying information about [...]

Posted on: April 7th, 2011 by Elizabeth